Benefits of having a corporate profile video

Here are some of the key benefits of having a corporate profile video:

Increased Brand Awareness

A professional corporate video gives people a better sense of who you are as a company. It puts a “face” to your brand and helps potential customers connect more than just words on a website. Videos that tell your brand story or explain your products/services help build familiarity and trust.

Enhanced Reputation

High-quality corporate videos lend an air of credibility to companies. Viewers associate sleek, modern videos with brands that are leaders in their industries. Videos conveying company history and values also boost reputation as viewers get insight into the organization.

Improved SEO

Videos included on websites and marketing materials help boost SEO rankings. Google values multimedia content in its search algorithms. Additionally, videos tend to have high view rates as people engage more with dynamic media, increasing site traffic.

Lead Generation

Shareable, engaging corporate video content aids lead generation by drawing more eyes to your brand message. Promotional videos highlighting products, services, or content effectively nurture leads in the sales pipeline. Calls-to-action can route viewers to lead capture forms.

Cost Effectiveness

Though video production does require upfront investment, a high-quality corporate video can be re-purposed across channels and campaigns for years. The longevity of use and multifaceted benefits usually provide a very strong ROI. Videos lend themselves well to social media marketing which expands reach.

In summary, corporate profile videos build familiarity and trust with prospective customers. They boost online visibility and presence while conveying the prestige of an established brand. When utilized strategically across networks and sites, they generate significant returns from a single upfront production cost.

Here are the main types of corporate profile videos:

Company Overview Video

Provides a high-level introduction to what your company does, key details about operations, founding, achievements, and general brand messaging. It aims to build awareness and familiarity.

Product/Service Video

Focuses specifically on detailing and demonstrating one of your company’s main products, services or solution offering. The goal is showing real-world applications and value.

Team / Staff Video

Profiles key team members, executives, engineers, designers etc. Provides insights into company culture and work environment through employee interviews and office footage. Humanizes the brand.

Customer Success Story

Showcases a client’s perspective on how your company’s offering positively impacted their operations through a case study interview. Builds credibility via social proof.

Brand Story Video

Covers how the business was founded, initial motivations and vision, key milestones, and growth into what the company is today. Creates brand affinity via an origin story.

Event / Conference Video

Recaps and packages footage captured at a recent company event, summit or conference. Shows community engagement and market leadership.

Company Values Video

Uses representative visuals, narration and messaging to convey the core beliefs that shape your organizational culture and guide business decisions.

The specific type should align strategically with overall content marketing initiatives and positioning. Various types can also be combined for a multifaceted corporate video presence.

Here are the main types of explainer videos:

Product Explainer Videos

Explain how a product works and what problems it solves. Shows features and user benefits through demonstrations. Drives interest in the offering.

Service Explainer Videos

Educates viewers on a particular service offering – what it comprises, the methodology, areas it can help with, and value propositions. Builds understanding.

Company Explainer Video

Introduces an organization, communicates the mission, foundations, development history and offerings at a high level. Humanizes the brand.

Process Explainer Videos

Visualizes the step-by-step flow of a particular methodology, system, or process companies use to achieve something. Breaks down complex concepts.

Concept Explainer Videos

Clarifies abstract ideas, innovations, schemas, technologies or inventions that are difficult to understand at first. Makes comprehension easier through metaphors and analogies.

Workflow Explainer Videos

Shows how tasks and information move through a standard workflow from initial inputs to final outputs. Exposes complexity or inefficiencies.

Animation Explainer Videos

Uses animated characters, illustrations and movements to explain a product, concept or process in an engaging, story-driven format. Memorable and entertaining.

The animation, visuals, scripts and flow are tailored to make the specifics of the particular offering as easy-to-understand as possible for the target viewers.

We can develop videos