Explainer Videos, Marketing
Your Ultimate Guide to Buying an Explainer Video for Your Business
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From scriptwriting to animation styles, learn how to choose the perfect explainer video for your business with this comprehensive guide.
Table of Contents
- Understanding Your Goals and Audience
- Choosing the Right Video Production Company
- Setting a Budget
- Scriptwriting and Storyboarding
- Graphics and Animation
- Voiceover and Music Selection
- Review and Feedback
- Distribution and Promotion
- Conclusion
Hey there, fellow business owner! So, you’re considering getting an explainer video or a company profile video for your brand? That’s awesome! Video marketing is all the rage these days and for good reason – it’s engaging, memorable, and super effective at reaching your target audience. In this ultimate guide, we’ll walk you through everything you need to know about buying an explainer video for your business.
Understanding Your Goals and Audience
First things first, you need to have a clear understanding of what you want to achieve with your video. Are you looking to explain a complex product or service? Showcase your company culture? Educate consumers about your brand? Knowing your goals will help shape the direction of your video. It’s also important to identify your target audience and the message you want to convey to them. Understanding these key elements will lay the foundation for a successful video.
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Choosing the Right Video Production Company
When it comes to picking a video production company, do your homework. Research different companies that specialize in explainer videos or company profile videos. Take a look at their portfolios and read reviews from past clients to ensure they deliver quality work that aligns with your brand. Remember, the right production company can make all the difference in the final product.
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Setting a Budget
Before diving into the video production process, it’s important to have a clear idea of your budget. The cost of a video can vary based on factors like length, complexity, and animation style. Be realistic about what you can afford and communicate your budget to the production company. This will help them tailor their services to fit your needs without any surprises down the line.
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Scriptwriting and Storyboarding
The script is the backbone of your video – it’s where your message comes to life. Work closely with the production company to develop a script that effectively conveys your message in a clear and engaging way. Once the script is finalized, move on to creating a storyboard. This visual roadmap will help everyone involved understand how the video will flow and look, ensuring all parties are on the same page.
Graphics and Animation
Now it’s time to bring your video to life with graphics and animation. Discuss with the production team the style that best suits your brand and message. Whether you prefer a sleek and modern look or a more playful and colorful vibe, make sure to provide feedback throughout the production process to ensure the video aligns with your vision.
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Voiceover and Music Selection
Choosing the right voiceover artist and music can elevate your video to the next level. Select a voiceover artist whose tone and style match your brand’s personality. Then, pick music that enhances the mood of the video and reinforces your message. The right combination of voiceover and music can create a powerful emotional connection with your audience.
Review and Feedback
Collaboration is key during the production process. Work closely with the production team to review drafts of the video and provide feedback for revisions. It’s important that the final product meets your expectations and objectives. Don’t be afraid to speak up and make changes – it’s all part of the creative process.
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Distribution and Promotion
Once your video is ready to go, it’s time to plan how you will distribute and promote it. Consider sharing it on social media, embedding it on your website, or including it in email marketing campaigns. Keep an eye on performance metrics to track the success of the video and adjust your strategy as needed to maximize its impact.
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A Buyer’s Guide to Professional Corporate Video Production
Overview
As multimedia content gains primacy across marketing, corporate videos enable brands to showcase offerings dynamically while conveying organizational missions through sight, sound and motion. Yet despite declining production costs, creating DIY videos often waste resources on disappointing results. By exploring essential purchasing considerations, leaders secure impactful corporate video partners primed for digital visibility.
Defining Your Creative Goals
Prior to evaluating video teams, brands must first outline core objectives. What concrete metrics define success from the investment? Specific business key performance indicators may include:
– Increased website visitors and conversions
– Higher audience video completion rates
– Measurable social engagement and sharing
– Improved brand awareness and familiarity
– Market or mind share expansion against competitors
– More tradeshow booth visitors and sales inquiries
Research Production Companies
The myriad of video agencies and freelancers vying for corporate projects makes the provider selection process daunting. Create a shortlist by researching production companies within your region demonstrating success executing creative projects aligned to your goals for similar clients.
Compare Pricing and Project Scopes
Costs for professional video production span a wide spectrum based on runtimes, format styling and distribution. When requesting quotes, ensure you provide detailed creative scope requirements to secure apples-to-apples comparisons on deliverables before simply defaulting to lowest bidders.
Assess Creative Portfolios
The litmus test for evaluating video production firms comes through assessing actual client video samples showcased across websites and reels. Study not just subjective polish and technical aptitude – but more importantly – the caliber of scripting, messaging effectiveness and evoked emotional resonance.
Review Ratings Across Platforms
Vet shortlisted companies thoroughly on independent review sites like Google, Facebook and Yelp. Authentic community feedback exposes teams going the extra mile (or coming up short). Contact references directly to inquire regarding responsiveness, creative collaboration and overall satisfaction.
Interview Key Contributors
Schedule discovery calls with directors, scriptwriters and animators playing lead production roles on your potential projects. The chemistry and vision alignment you establish now fosters fluid creative cooperation for the duration of fast-paced shoots andurgent client revisions down the road.
Negotiate Transparent Contract Terms
Before signing agreements, negotiate aspects like payment scheduling across pre-production, filming, post-production and revisions to protect approvals. Also clarify licensing scope rights and secure guarantees quantifying completion dates or obligation penalties contractually for security.
By formalizing competitive requests for proposals from specialist video production companies filtered through key criteria evaluations spanning portfolios, credentials and references – plus direct interactions with engaged creative teams through discovery calls – organizations invest in corporate video success confidently. Align desires with realities by picking ideal media partners through educated decisions.
what are the benefits of hiring an explainer video company
Hiring an explainer video company provides numerous benefits for businesses seeking to enhance their marketing strategies and overall visibility. Some of the key advantages include:
1. Increased conversion rates: Well-crafted explainer videos can lead to higher conversion rates due to their ability to clearly demonstrate the value proposition of a product or service[1][2].
2. Establishing credibility: High-quality explainer videos can help establish a sense of legitimacy and professionalism for a brand, thereby building trust among its target audience[1].
3. Faster publication times: Working with an explainer video company allows you to avoid the time-consuming process of learning video production skills and instead focuses on developing your core competencies[1][2].
4. Precision in detail: Professional explainer video companies possess the skillset required to accurately capture essential details within a short period, ensuring that the finished product meets the desired standards[1].
5. Perfect pitch: Explainer videos are ideal for presenting a persuasive argument, allowing businesses to deliver a flawless pitch that convinces prospects to purchase their products or services[1].
6. Top-notch branding: Collaborating with an explainer video company ensures that your brand receives consistent, high-quality design and messaging throughout the entirety of the video[1][2].
7. Competitive edge: Utilizing explainer videos can set your business apart from competitors, offering a unique selling point that appeals to potential customers[3].
8. Efficient communication: Explainer videos allow businesses to simplify complex topics, enabling them to communicate effectively with diverse audiences[3].
9. Enhanced SEO: Including an explainer video on your website can improve your search rankings, driving more organic traffic to your site[3].
10. Shareability: Explainer videos are easily sharable across various platforms, expanding your reach and maximizing exposure[3].
11. Cost-effectiveness: Compared to traditional advertising methods, explainer videos are relatively low-cost yet highly effective[4].
12. Versatility: Explainer videos can be repurposed for multiple uses, such as social media posts, emails, and presentations[3].
By leveraging the expertise of an explainer video company, businesses can optimize their marketing efforts while minimizing risks associated with self-produced content.
Citations:
[1] https://dustinhill.com.sg/5-reasons-why-you-need-to-hire-an-explainer-video-company/
[2] https://www.webdew.com/blog/explainer-video-production-company
[3] https://blog.vmgstudios.com/explainer-video-benefits
[4] https://thesketcheffect.com/2023/05/04/9-reasons-to-work-with-an-explainer-video-company/
[5] https://simplyexplainer.com
How long does it take to produce an explainer video?
The time it takes to produce an explainer video can vary depending on several factors, such as the length of the video, the complexity of the concept, the animation style, and the quality of the final product. However, based on the information from various sources, we can estimate the general completion time for explainer videos.
According to[1], most animated explainer videos usually take 6 to 12 days, depending on the agency and whether or not the storyboard artist needs extra time for illustrations. As for live-action explainer videos, the waiting time rests on the expertise of the production house, but most times, it’s usually shorter than animated ones, about 4 to 10 days.
On the other hand, [2] suggests that a custom-made explainer video can take anywhere from 4 to 8 weeks, while a template-based explainer video can be made and finalized in a couple of days since it already has the design along with pre-designed elements.
Another source, [5], estimates that on average, it takes around 4-6 weeks to deliver a custom animated explainer video.
It’s important to note that the time it takes to produce an explainer video can vary depending on the specific requirements of the project. Factors such as revisions, customizations, and the need for voiceovers can also affect the production time. Therefore, it’s best to consult with the explainer video company to get a more accurate estimate of the production time for your specific project.
Citations:
[1] https://zelios.agency/how-long-to-make-1-minute-explainer/
[2] https://videoexplainers.com/blog/time-to-create-an-explainer-video/
[3] https://www.anideos.com/how-long-does-it-take-to-create-an-explainer-video
[4] https://explain.ninja/blog/how-long-does-it-take-to-animate-an-explainer-video/
[5] https://www.b2w.tv/blog/how-long-does-it-take-to-produce-a-custom-animated-explainer-video
what are some common mistakes to avoid when producing an explainer video?
To ensure a successful explainer video, it’s crucial to avoid common mistakes. Based on the provided search results, here are some errors to steer clear of:
1. Lacking a targeted audience: Know whom you’re addressing to tailor your message appropriately[1].
2. Overloading information: Stick to the essentials and keep the content brief and focused[2][3].
3. Not being on-brand: Maintain consistency with your brand identity throughout the video[1].
4. Cutting corners during production: Invest in professional video creation to maintain quality[1].
5. Posting on wrong platforms: Choose appropriate channels to maximize reach and effectiveness[1].
6. Skipping a hook: Grab viewers’ attention with a strong opening statement[2].
7. Using internal jargon: Communicate using everyday language to appeal to a broader audience[2].
8. Underutilizing animated graphics: Leverage visuals to support your narrative[2].
9. Forgetting a call-to-action (CTA): Encourage viewers to act upon viewing the video[2][3].
10. Neglecting your script: Develop a solid foundation for your video by focusing on the script[2].
11. Making the video too long: Keep videos under two minutes to hold viewers’ attention[3].
12. Using a jumbled script: Organize your script logically to facilitate smooth delivery[4].
13. Choosing low-quality visuals or audio: Prioritize professional-grade visuals and sound[4].
14. Focusing on features rather than benefits: Showcase how your product solves problems for users[4].
To minimize these mistakes, collaborate closely with experienced professionals, conduct thorough research, and stay informed about current best practices in explainer video production.
Citations:
[1] https://www.atomic8creative.com/about-us/blog/6-common-explainer-video-mistakes-to-avoid
[2] https://www.lemonlight.com/blog/8-mistakes-to-avoid-when-creating-an-explainer-video/
[3] https://www.yansmedia.com/blog/why-doesnt-my-explainer-video-work
[4] https://www.ignitingbusiness.com/blog/5-mistakes-to-avoid-when-creating-animated-explainer-videos
[5] https://mypromovideos.com/blog/explainer-video-mistakes/
Conclusion
And there you have it – your ultimate guide to buying an explainer video or company profile video for your business! By understanding your goals, choosing the right production company, and carefully crafting your script and visuals, you can create a video that resonates with your audience and drives results. Remember, investing in quality video content is a smart move for your marketing strategy. So go ahead, get creative, and showcase your brand in a whole new light!